Siena College’s protest of a Teakwood Builders billboard was Number 6 on a Forbes Magazine end-of-the-year Top Ten List:
Karin Agness, a Forbes writer covering “the intersection of women, policy and politics” notes:
6. Siena College Students Protest “Sexist” Kitchen Renovation Advertisement
Who doesn’t want a brand-new dream kitchen? Apparently, students at Siena College in New York. Upset that a Teakwood Builders Inc. billboard advertised a kitchen with the words, “your wife wants me,” students protested with signs such as, “Bake the patriarchy,” as reported by Campus Reform. But Teakwood Builders got the last laugh, thanking the students for “drawing attention” to their business.
Actually, what we specifically said was, for the record:
“Thank you for the message regarding the report on our billboard in Newtonville. A vast majority of Teakwood’s clients are women. Frequently they are the decision makers about major expenditures. This billboard – and the entire “Your wife wants me” campaign is good-natured, tongue in cheek fun meant to appeal to women who have a sense of humor, a sense of history and healthy self-esteem.
We applaud the students involved in the protest for their excitement about their cause.
And we thank them for drawing attention to the gorgeous Teakwood kitchen on the billboard.”
And the commercial that went with the billboard.